A great landing page is one that can keep the visitors' interest and at the same time, encourage them to create more interactions. But how would you know if your landing page is efficient? By looking at the bounce rate. As defined by Google Adword, the bounce rate is “the percentage of visits that go only one page before exiting a site.” Simply put, it is the ratio of visitors who landed on the page but leave without any further interaction. This rate measures the relevancy of your landing page to what your visitors are searching for. So what constitute as a bounce?

  1. When the back button is hit.
  2. When the browser is closed. (tab/window)
  3. When the URL is changed.
  4. When the session timed out after 30 minutes of inactivity.

Having a high bounce rate doesn't necessarily mean that your landing page is under performing, it could also be that the visitor found the information that they were searching for quickly—be it a phone number or a contact email. But more often than not, a high bounce rate is a clear indication that your landing page is not as relevant to the searches of the visitors as it can be. Here are some simple ways to lower your bounce rate:

  1. Have a clear and concise landing page.
  2. If the landing page is text heavy, split the texts into easy to read chunks.
  3. Make sure your landing page is relevant to your business.

But what IS a good bounce rate? Well, the pundits in SEO marketing say a bounce rate of less than 55% is ideal, but it always depend on the industry you are in and other external factors. Still not sure of the effect of bounce rate or how to maintain a good rate? Let the marketing experts at Einstein's Eyes walk you through the process! Call us at 972-997-8200 or email sales@einsteinseyes.com!

Lucy Vo

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