Tag Archives: web marketing

Most marketing people know, the main element in any Internet marketing strategy is a good website. But what good is your website if nobody visits it? How do you build traffic to your website? How do you get more people to click on your website pages? One sure way is to engage in some level of pay-per-click (PPC) advertising. Simply put, PPC advertising (or, cost-per-click, as some call it) uses online “banner” ads to entice web surfers to click on the ad, which then takes them to the advertiser’s website. So, as a PPC advertiser, you’re not paying for “position,” you’re paying for “clicks.”

Is Social Media a Viable B2B Strategic Option? Considering all the “hubbub” over social media in the past few years, why aren’t more business-to-business companies using social media to promote and expand their businesses? The fact is, many of them are – but many more still hesitate at the thought. As a full-service web design and development company serving Dallas business owners for more than 10 years, Einstein’s Eyes offers the following observations and general counsel:

We’ve covered the top 10 unforgivable mistakes, now here are the top 10 must-haves for a successful business website.

1. An Effective Landing Page A landing page is your chance to make a good first impression on potential customers, and should be designed specifically to engage new visitors. It should provide an overview of the business and provide a clear call to action.

2. Intuitive Navigation Navigation is your chance to direct your customers and provide a clear path outlining your site’s content. Good navigation plays an important role in making it easy and simple for the visitor to move to the desired page and seek information or complete a transaction.

Frequently people will ask us how they can improve their website rankings in search engines. Over the past four years, we have developed the following list of suggestions.

• Use unique and meaningful title information on every page. When title information is repetitive, the search engine assumes that the pages are too. The same is true for meta description.
• Include your listing on relevant online directories such as Yellow Pages, Yahoo, Yelp, local service directories or professional groups.
• Remove technology like frames and excessive graphics, especially if they include text. Text should stand on its own as HTML. Otherwise, it is guaranteed not be seen by search engines.
• Keep a good balance between text and graphics. Search engines will ignore your graphics and focus on your text, but actual visitors will respond to both.
• Keep your message accurate and current. More frequently updated sites tend to be indexed more. More usable updates satisfy visitors. Look at ways to add to your content. Blogs or regular site updates can be helpful.
• Look for online communities to participate in. Freely exchanging information and providing expertise about your field will always increase success.
• Monitor visitor activity and trends. Review activity and change your website to produce the desired results.

We all know that the web experience has changed a great deal in the past ten years. Users are more sophisticated and expect to have their needs met. Competitors who may have inferior services can easily have a superior web site. Here are some of the major shifts - and what you can do to make sure your site measures up.

Old rule: The best designed sites dominate the market. New rule: A pretty site that isn't seen by anybody isn't worth a dime. Once upon a time, before Google was a verb, a good design was all you had to consider. But for years this has not been true. And a website that has great traffic and activity but is poorly designed is bound to be a disappointment. In the current business environment, a comprehensive web solution is critical.