Tag Archives: Pay-Per-Click

Most marketing people know, the main element in any Internet marketing strategy is a good website. But what good is your website if nobody visits it? How do you build traffic to your website? How do you get more people to click on your website pages? One sure way is to engage in some level of pay-per-click (PPC) advertising. Simply put, PPC advertising (or, cost-per-click, as some call it) uses online “banner” ads to entice web surfers to click on the ad, which then takes them to the advertiser’s website. So, as a PPC advertiser, you’re not paying for “position,” you’re paying for “clicks.”