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To borrow a Forrest Gump-ism, choosing an independent web designer is a lot like plucking a bon-bon from a box of chocolates. You never know what you’re going to get. And quite often, you end up with a nut. Here’s a picture that comes to mind: You need a website, and your spouse’s second cousin from Arkansas, who just graduated from a technical art institute hidden somewhere in the Ozarks, is available at a dirt-cheap rate. You don’t want to “overpay” for your website. You just want something clean and functional. So, considering the kid is working to build his portfolio, you decide to throw him a bone and invite him in to discuss your project.

As the holidays draw near, it's time to think about what you're going to serve at that big family meal. Well, we here at Einstein's Eyes have the perfect solution: a fried turkey from Uncle Ray's. They've got a unique recipe that can't be beat, and we had fun putting together a new Ecommerce site for them. And don't worry if you don't know what to serve with one of their turkeys; they've got recipes for sides on the site.

When I first started in the website development business more than 11 years ago, programming options essentially revolved around Microsoft Windows. I worked on a Windows ’98 machine and performed my testing on a Personal Web Server (PSW). My first database was built in Microsoft Access. For a spare-bedroom operation, all was well with the world…until my business began to grow.

By February of 2002, Einstein’s Eyes had evolved into full-fledged web hosting company, and I was now purchasing hardware on which to grow my modest Windows empire. However, as I continued to set up more sites and add more users, I noticed a lot more Linux, Apache, MySQL and PHP (LAMP) Open Source clients, and my eyes were opened.

In the beginning, there was Web 1.0, typified by static information presented on websites posted across the Internet. Then came Web 2.0, a more interactive, social experience, wherein people in communities could exchange ideas and conduct business. As web designers, application developers and Internet users collectively move toward “Web 3.0,” websites are becoming more intelligent, intuitive and ubiquitous. A website appropriately designed to take advantage of the latest technologies will offer you a host of business benefits – including these 10 commonly overlooked advantages:

If you run a small-to-medium sized business, and you’re thinking about creating a company website using one of the many automated website builder tools that are available online these days, think twice before you buy. Automated website design tools, also known as Software-as-a-Service (SaaS), often come with strings attached. They may be cheap and easy-to-use, but they can also pin you into corners you can’t get out of easily once you’re in the system.