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Over the last couple of months you may have heard some rumbling about Net Neutrality and how currently some courts, some members of the FTC, and internet providers wish to limit Net Neutrality. First let us defined Net Neutrality. According to Wikipedia Net Neutrality is the principle that Internet service providers and governments should treat all data on the Internet equally, not discriminating or charging differentially by user, content, site, platform, application, type of attached equipment, and modes of communication. Yawn. Why is that important? It is pretty simple when you understand the workings of the internet like those of us in the profession. Every start up, every boutique concepts, every website for that matter has a promise on the Internet. The playing field is level. Not in marketing. Not in brand. But in one very critical way, access. Anybody who has access to the internet has access to that website. This is important for the Internet's ability to innovate, grown, and prosper. By way of example, let's pretend it 1995 all over again. And a small little company out of San Jose, California is starting something totally different. They are starting a brand new type of website. A website where anybody can auction off anything. This website got a lot of attention and grew to a 15 Billion dollar business. You are all probably familiar with Ebay. Okay so let's remove net neutrality and see all the possible problems Ebay could have had.

SEO – Search Engine Optimization or simply “get me on the first page of Google” is the most misunderstood of marketing techniques. Here are some common misconceptions we run into everyday:

With new better mobile devices and increased access to bandwidth, mobile traffic has steadily been rising. Mobile traffic is more then 20% of web traffic at the beginning of 2014. This number is predicted to continue to climb for quite sometime. So as a website owner you have a very difficult questions to answer, what does it mean to me. Of course, that depends. The more consumer driven your services the higher the amount of mobile browsers you are likely to get. For example, we have clients that get as little as 5% of their traffic from mobile devices and some that get as much as 35% from mobile devices.Regardless you will have to do something eventually either way.

Richardson Chamber of Commerce had its 57^th Annual Meeting. Among the highlights were the the keynote speaker Gary Kelly, Southwest Airlines CEO, who discussed changes in the industry and the remarkable innovativeness of Southwest Airlines. As part of the event, Dr. Clayton Oliphint, senior pastor at First United Methodist Church Richardson was recognized as the 2013 Citizen of the Year. The Chamber also recognized its volunteers of the year, including Elizabeth Hart, Susan Kassen, Courtenay Tanner, Mark Kobilka, Mary Bedosky, David Wong, Small Business Canyon Creek Art & Frame’s Jerry Cornelius, and Bill Schaid.

Thanks to all the volunteers, committees, board members for making it such a successful year. Here at Einstein's Eyes we look forward to continue driving business success and hope Joe, our president and Chairman 2014, can make it as successful. If you wish to get involved or attend other chamber events please feel free to contact the chamber at http://richardsonchamber.com/

If so, you're not alone. More and more people are now visiting web sites using their mobile phone. According to the Pew Internet Research Project, 63% of adult cell phone users use their phones to go online. What does this mean for you? Whatever your own habits may be, you can be certain that some of your customers are definitely trying to visit your web site with their phones.

Take a moment and see what your web site looks like from a smartphone. Can your customers see what they need quickly? Can they find your number? Make a purchase? How does the mobile experience compare to your full site? Is the design consistent with your branding, yet optimized to work intuitively on a smaller screen?