Are you reading this on your phone?

If so, you're not alone. More and more people are now visiting web sites using their mobile phone. According to the Pew Internet Research Project, 63% of adult cell phone users use their phones to go online. What does this mean for you? Whatever your own habits may be, you can be certain that some of your customers are definitely trying to visit your web site with their phones.

Take a moment and see what your web site looks like from a smartphone. Can your customers see what they need quickly? Can they find your number? Make a purchase? How does the mobile experience compare to your full site? Is the design consistent with your branding, yet optimized to work intuitively on a smaller screen?

Posted in Did You Know, Industry News

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How Much Does a Website Cost?

Being in the web world for 15 years I get this question frequently. The ideas is that in cyberspace there is a vending machine. You put your money in pull a lever and out pops a website. But that not really how it works. My answer, it depends. I explain it like a car. Do you want a small little economical car that gets you to and from work or do you want something more luxurious? Website are custom solutions. Meaning each one is uniquely created for your business. With these type of solution it always boils down to time. We'll how much time does it take? Look at a relatively simple example – little interactivity and no e-commerce. Here is what you need to succeed:

Posted in Einstein's Eyes, Did You Know, Marketing, Web Marketing

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The Importance of Bounce Rate

A great landing page is one that can keep the visitors' interest and at the same time, encourage them to create more interactions. But how would you know if your landing page is efficient? By looking at the bounce rate. As defined by Google Adword, the bounce rate is “the percentage of visits that go only one page before exiting a site.” Simply put, it is the ratio of visitors who landed on the page but leave without any further interaction. This rate measures the relevancy of your landing page to what your visitors are searching for.

Posted in Website Design

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