Richardson Economic Development EDGE Awards

Over the past 30 years the Richardson Chamber of Commerce has honored business with a annual luncheon and reception.  This year Richardson businesses and organizations were recognized with eight award following categories: Commercial Real Estate Project, Community Service, Environmental, International, Newcomer, Public/Non-Profit/Education, Entrepreneurship, and Richardson Loyalty.

Posted in Einstein's Eyes, Did You Know, Industry News

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SEO Lie #1

At Einstein's Eyes we consult and manage SEO for many clients. We are as informed as anybody on the subject but we decided to take it one step further. Beginning the Summer of 2014 we researched exactly what does it take to get to the top of the search engines. We started at the very top. We researched what sites are on the first page in the ten most competitive keywords. The keywords in the experiment were free, travel, software, flights, hotel, cars, click, book, blog, computer. These keywords are responsible for upwards of twenty million searches a month and have KEI scores in the thousands.

Posted in Did You Know, Marketing, Website Design

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2014 Consumers' Choice Award Recipients

It is nice to be notice for doing something right. Recently, one of our clients elect us to receive the Consumers' Choice Award. The Consumers' Choice Award founded in1985 as an initiative to provide consumers with a guide to superior customer service. The CCA utilizes objective criteria when identifying quality businesses in a wide variety of goods and service industries.

Posted in Einstein's Eyes, Industry News

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Net Neutrality from a Web Designers Perspective

Over the last couple of months you may have heard some rumbling about Net Neutrality and how currently some courts, some members of the FTC, and internet providers wish to limit Net Neutrality. First let us defined Net Neutrality. According to Wikipedia Net Neutrality is the principle that Internet service providers and governments should treat all data on the Internet equally, not discriminating or charging differentially by user, content, site, platform, application, type of attached equipment, and modes of communication. Yawn. Why is that important? It is pretty simple when you understand the workings of the internet like those of us in the profession. Every start up, every boutique concepts, every website for that matter has a promise on the Internet. The playing field is level. Not in marketing. Not in brand. But in one very critical way, access. Anybody who has access to the internet has access to that website. This is important for the Internet's ability to innovate, grown, and prosper. By way of example, let's pretend it 1995 all over again. And a small little company out of San Jose, California is starting something totally different. They are starting a brand new type of website. A website where anybody can auction off anything. This website got a lot of attention and grew to a 15 Billion dollar business. You are all probably familiar with Ebay. Okay so let's remove net neutrality and see all the possible problems Ebay could have had.

Posted in Did You Know, Industry News

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