Our review of the top ten results of the most competitive keywords has given us a lot of meaningful insight into how to build a web page properly and what not to worry about. But there are a lot of factors a lot to digest. Most people are curious. What did all the highly competitive websites have in common.
It came as no surprised to us, that the most common and unique things about this highly ranked pages with these very competitive keywords were inbound links. This factor was very prominent. On a typical page we work on we see maybe a hundred inbound links if a site is very active and has been promoted well for years. That would be at the top range of our typical clients. The more likely number is less then twenty. Now compare this to the highly competitive pages we researched. Ninety one percent had over 1,000 links. The sites that rank well below that threshold were very specialized. The average number of links was in the 100 million range. Most sites, 89%, had over 100,000 links.