Blog

Joe reviews the new SBA Paycheck Protection Program. Coronavirus Aid, Relief, and Economic Security (“CARES”) Act allows business to access resources to address challenges associated with COVID-19.  Specifically the forgiveable loans,Paycheck Protection, for payroll and overhead expenses.  Additional resources below for SBA Lenders in North Texas.

This situation is dynamic but this is the latest on what we are seeing as appropriate documents:

• Documentation verifying the number of full-time equivalent employees on payroll as well as the dollar amounts of payroll costs, covered mortgage interest payments, covered rent payments, and covered utilities:
  • Federal Tax Returns – 2019, if completed
  • Payroll Tax Reports
  • IRS Forms 941, 940, W-3, etc
  • Other Items as necessary
• Copy of Borrowing Authority and Affiliate Listing (if applicable):
  • Certificate of Incorporation/Formation filed with the state
  • Articles of Incorporation and By-Laws
  • Company Agreement
  • Partnership Agreement
  • Assumed Name Certificate filed with the county and state
  • Other Items as necessary

Banker Quote:

"Don't Panic.  We'll get through this. It will take a while"

Application Updated: SBAv2  (updated)
Application Updated: SBAv2  (updated again newer) but not fillable at this time.
Interim Final Rule: IFRN (page 8 explains how much you can borrow)
Reports SBA E-Trans Portal Down 4/6/2020
2nd Round Funding begins 4/27/2020. Some update guidelines to be a little more permissive with bankruptcies. Loans seem to be two year terms at 1%.

CHECK back for updates or contact your banker directly.

Feel free to send us any additional information at support@einsteinseyes.com or call us at 972-997-8200

Lastly, Collin Allred, the local US Rep, is encouraging those who are having difficult to contact him for help with Economic Injury Disaster Loans or Paycheck Protection Program - https://allred.house.gov/contact

The M Lasik Center, LASIK surgery is the most technologically advanced method for correcting nearsightedness, astigmatism, and farsightedness. More than a million LASIK procedures have been performed in the United States, and the safety and effectiveness of the surgery is now unquestionable. Dr. Michael Mazaheri can perform the procedure at his office, serving patients from throughout the DFW Metroplex, including Richardson and Dallas area LASIK patients, in approximately fifteen minutes and for most patients the entire LASIK surgery will be painless, quick, and easy. Check out this Lasik Dallas professionals.

Afflictor has asked us to help them with their website.  Afflictor produces fixed broadheads, hybrid broadheads and mechanical broadheads. They offer all types of broadheads, in different styles and weights to accommodate every hunter and every hunting situation, tailor made for all compound bows, crossbows, and recurve bows. Whether you are chasing small game, deer, elk, bear, moose, caribou, African game or anything in between, Afflictor has the right broadheads for you! If you are looking for a tough broadhead, accurate broadhead and dependable broadhead that offers superior penetration, Afflictor Broadheads is your MOAB (Mother of all Broadheads)!

This time of year we find many of our clients are floundering to get their initial marketing on target. Unfortunately, marketing can be tough for small businesses. So in order to develop a more consistent effective marketing, we suggest five simple steps.

Know your Audience – this is a little tricky for small businesses. But what you sell is actually second to what the sale does for your client. What benefit does it provide? You probably already know this but it is important to scratch out a list. This list will help you develop marketing ideas.

Grow Your Data – this can apply on so many different levels. But first and foremost it is about collecting contact info for clients, prospects, and suspects. You should always keep this info top of mind. Grow it, groom it, and use it.

Write/Ideas – Content creation is more important than ever. This part stumps a lot of people. Take 10-20 minutes to open up a word doc and write your thoughts on new product, recent project, a client, etc. You'll find ideas can be easy. These ideas are just some of the seeds for further content development. Many people get stuck thinking they need a completed article or marketing piece. Don't start their. Start with a 100-200 word description - bullet points, outline, etc.

Develop and Diversify – once you have a few ideas written down, you can develop marketing pieces. This can be an article, infographic, white paper, or success story. You can turn it into a post for social media, a case study for your website, a newsletter article, etc. One of our first marketing efforts we used was emails. We sent out emails about successful websites. There was a small description with an image of the website. That was it. And at the end of the year we listed all our new clients to thank them. Don't over think it at first. The more ideas you develop the easier it gets to branch out.

Schedule – the last part of the process is to develop a calendar. Set up the calendar for all the parts. Not just the public launch but all the steps prior to. For example 1^st Friday – 2-3 article ideas. 2^nd Friday – write one article. 3^rd Friday – Create newsletter article with images. 4^th Friday update newsletter email list and send newsletter.

Much has been made about online marketing. We have seen some online clients implemented amazing marketing. And since digital marketing is projected to get to the 80 billion dollars a year before the end of the decade, it is not going away anytime soon. So why not set up your own online marketing? A full scale online campaign can be daunting and expensive. But it does not have to be. These tips are meant to be a start.

1. The first and most important tip we give clients is to know your Goals. Obviously everybody says generate more leads/sales/visitors. Specific goals tend to go further. What fits your business better, 1,000 leads/month or 25 leads/month.

2. Update your website, analytics, marketing, blog, facebook, google account, etc to help measure these goals. Non measurable goals are no better than day dreams. Set up the system, drive the experts, and get this right.

3. Promote the winners, discard the losers. If a new blog post gets you 100 visits and a new facebook post gets you 1,000 visits and 20 sales. Know that all things being equal a facebook post is more important.

4. Don't be afraid to experiment. Marketing rarely stands still. You have to find ways to try new campaign variations or types. Be aware of the set it and forget it mentality. You should always be working for improvement.

5. Lastly, reset your goals. Frequently you exceed your original goals or you find different avenues for success. Sometimes the success online surprises even experienced professionals like us. So don't be afraid to revise and revisit.

Note: This assumes you already have a website that is aligned with your needs and is up-to-date. If you should want some help doing amazing marketing don't hesitate to contact us at 800-985-1006 or sales@einsteinseyes.com