Top 5 mistakesnew businesses make on the web by Craig Premo Einstein's Eyes loves to help new businesses succeed on the web. This makes sense, since our company was built by an entrepreneur. One benefit of being in business for 12 years is that we've seen a lot of businesses use the web, and can share best practices with our clients as a value-added service. Listed below are 5 mistakes that we've seen businesses make when they decide to launch a new site. These apply to existing businesses that are redesigning their site as well as to start-ups.