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At Einstein’s Eyes, we’ve helped hundreds of clients work through website projects, ranging from basic updates and rebrands, to start-up launches and total makeovers. In our experience, there are two ways to do the job: the expensive way and the smart way. First, the expensive way. This method typically involves no planning, no input, no thinking, false starts and lots and lots of revisions. You don’t want to go the expensive route. Trust us on this. The smart way to manage a website project is to build it virtually in advance; that is, design your project on paper, thoroughly lining up the resources and inputs you’ll need to complete the project quickly and efficiently once the clock starts ticking. This usually requires a little more introspection and internal time investment. But, the outcome will be a far more satisfying and less expensive. Here are the five key components we see as essential to ensuring a successful website project.

We recently went live with the new site for Trinity Search Group. Principals Mike and Krista Kittelson have over 33 combined years of experience in executive search for the construction and real estate industries. They provide management search and consulting services, and have filled over 800 positions. Be sure to check out their many client and job candidate testimonials on the site.

So, you’ve bought into the social media thing and now have your website, Facebook page, Twitter account, YouTube and email all in sync. Congratulations! Now what? If you are using social media to market your business, you will be well-served to spend some time with the various analytic reports provided by your social media partners. By reviewing these analytics, you may discover powerful marketing trends that can steer your marketing plan for greater results. Some of the critical online data that analytics will provide include:

Einstein's Eyes is proud to announce that the new site for Paul Morgan & People is now live. Paul and his team do amazing photography and video for J.C. Penney, among others. Their expertise is summed up in their mantra, Think Design Shoot Produce. Paul Morgan can handle entire projects from location scouting to digital asset management. Visit their site at www.paulmorganphotography.com and be prepared to be dazzled.

Television may still be considered the first screen in many people’s lives, with desktop computers ranked second and mobile smartphones lagging in third. But, in many cases, the mobile phone is quickly charging into the lead. In Japan, 96% of the population is equipped for mobile Internet activity, according a recent Morgan Stanley report detailing the “State of the Internet.” The average iPhone is used 45% of the time for voice functions, while the remaining 55% of activity centers on data. This is pushing carrier networks to increase data bandwidth, as the demand for mobile data spirals. In fact, Morgan Stanley’s report estimates that mobile data traffic will increase almost 4,000% by 2014. That’s just around the corner, folks.