Who’s Designing Your Website?

To borrow a Forrest Gump-ism, choosing an independent web designer is a lot like plucking a bon-bon from a box of chocolates. You never know what you’re going to get. And quite often, you end up with a nut. Here’s a picture that comes to mind: You need a website, and your spouse’s second cousin from Arkansas, who just graduated from a technical art institute hidden somewhere in the Ozarks, is available at a dirt-cheap rate. You don’t want to “overpay” for your website. You just want something clean and functional. So, considering the kid is working to build his portfolio, you decide to throw him a bone and invite him in to discuss your project.

Posted in Did You Know, Web Marketing, Website Design

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10 Ways a Website Can Help Your Business

In the beginning, there was Web 1.0, typified by static information presented on websites posted across the Internet. Then came Web 2.0, a more interactive, social experience, wherein people in communities could exchange ideas and conduct business. As web designers, application developers and Internet users collectively move toward “Web 3.0,” websites are becoming more intelligent, intuitive and ubiquitous. A website appropriately designed to take advantage of the latest technologies will offer you a host of business benefits – including these 10 commonly overlooked advantages:

Posted in Web Marketing, Website Design

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Are Do-It-Yourself Website Systems Really a Good Value?

If you run a small-to-medium sized business, and you’re thinking about creating a company website using one of the many automated website builder tools that are available online these days, think twice before you buy. Automated website design tools, also known as Software-as-a-Service (SaaS), often come with strings attached. They may be cheap and easy-to-use, but they can also pin you into corners you can’t get out of easily once you’re in the system.

Posted in Web Marketing, Website Design

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5 Keys to Managing a Successful Website Project

At Einstein’s Eyes, we’ve helped hundreds of clients work through website projects, ranging from basic updates and rebrands, to start-up launches and total makeovers. In our experience, there are two ways to do the job: the expensive way and the smart way. First, the expensive way. This method typically involves no planning, no input, no thinking, false starts and lots and lots of revisions. You don’t want to go the expensive route. Trust us on this. The smart way to manage a website project is to build it virtually in advance; that is, design your project on paper, thoroughly lining up the resources and inputs you’ll need to complete the project quickly and efficiently once the clock starts ticking. This usually requires a little more introspection and internal time investment. But, the outcome will be a far more satisfying and less expensive. Here are the five key components we see as essential to ensuring a successful website project.

Posted in Marketing, Content Development, Web Marketing

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Analyzing Your Social Media Network for Improved ROI

So, you’ve bought into the social media thing and now have your website, Facebook page, Twitter account, YouTube and email all in sync. Congratulations! Now what? If you are using social media to market your business, you will be well-served to spend some time with the various analytic reports provided by your social media partners. By reviewing these analytics, you may discover powerful marketing trends that can steer your marketing plan for greater results. Some of the critical online data that analytics will provide include:

Posted in Marketing, Web Marketing

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