SEO 1,000 Little Things

You have probably noticed by now we like to keep a good eye on search engines and what is important. There are thousands of little things that come and go.  Some of these things make absolute no or very little difference to your site or your potential listing appearance.   But frequently a guru will swear it is the most important thing in the world.   In no particular order here are a list of those things that are small but maybe have been sold as very important.

Posted in Marketing, Web Marketing

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How Much Does a Website Cost?

Being in the web world for 15 years I get this question frequently. The ideas is that in cyberspace there is a vending machine. You put your money in pull a lever and out pops a website. But that not really how it works. My answer, it depends. I explain it like a car. Do you want a small little economical car that gets you to and from work or do you want something more luxurious? Website are custom solutions. Meaning each one is uniquely created for your business. With these type of solution it always boils down to time. We'll how much time does it take? Look at a relatively simple example – little interactivity and no e-commerce. Here is what you need to succeed:

Posted in Einstein's Eyes, Did You Know, Marketing, Web Marketing

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Getting More Out of Your PPC Advertising

Most marketing people know, the main element in any Internet marketing strategy is a good website. But what good is your website if nobody visits it? How do you build traffic to your website? How do you get more people to click on your website pages? One sure way is to engage in some level of pay-per-click (PPC) advertising. Simply put, PPC advertising (or, cost-per-click, as some call it) uses online “banner” ads to entice web surfers to click on the ad, which then takes them to the advertiser’s website. So, as a PPC advertiser, you’re not paying for “position,” you’re paying for “clicks.”

Posted in Did You Know, Web Marketing | Tagged pay-per-click, ppc, web marketing

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