Learning Management Systems (LMS): A Special Breed of Website

Well into the world of Web 2.0, most of us can claim an experience along the way that took us through a Learning Management System (LMS), a software application used to administer, track and maintain e-learning education and training programs. You typically register with the site, then sign up for online courses usually managed over the web without the intervention of live instructors. More and more colleges, universities and large corporations are using LMS websites to manage student and workforce class registration and payment, multi-media content presentation, test-taking, records-keeping and to monitor participation and performance. In fact, our data shows that the LMS industry has grown to over $1 billion, with 84% of LMS users representing businesses serving five to 100 employees.

Posted in Einstein's Eyes, Did You Know

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WordPress' Worry

WordPress had been having some troubles with hackers recently because of a minor vulnerability in their security. This loophole allowed attackers access to WordPress blogs, database information, and password hashes. At Einstein's Eyes, our hosting clients also encountered this problem; we have troubleshot the issue to the vulnerability in WordPress' systems. Several other users also noticed the break security and WordPress has now resolved the issue in the new version, WordPress 3.5.1. If you still have problems with your account, however, please contact us at Einstein's Eyes and we'll work to resolve your issue.

Posted in Einstein's Eyes, Did You Know

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Enhanced Campaigns: Google's Next Big Move

In February, the Google giant released news of enhanced campaigns—a newer, better, easier way of advertising across the technological dimensions. Before, to show ads through mobile devices, tablets, or desktops, you would need to set up different campaigns to efficiently optimize Google Adwords. Now, after the implementation of enhanced campaigns, you can reach potential customers with the right ads based on their location, time of day, device type, and other contextual factors. This is all done without the cluttering of multiple campaigns. For example, before, a pizza company would need a separate ad campaign for people on desktops—these ads will link them to the ordering online landing page—and a separate campaign for people on smart-phones—these ads will have a call-to-order option extension with the mobile ads. After, however, with one single campaign, you can set reach out to people at home and on the go with the correct ads, site link, apps, or extensions.

Posted in Einstein's Eyes, Did You Know, Marketing, Industry News | Tagged adwords, einstein's eyes, ppc, seo

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Uncle Ray's Fried Turkeys

As the holidays draw near, it's time to think about what you're going to serve at that big family meal. Well, we here at Einstein's Eyes have the perfect solution: a fried turkey from Uncle Ray's. They've got a unique recipe that can't be beat, and we had fun putting together a new Ecommerce site for them. And don't worry if you don't know what to serve with one of their turkeys; they've got recipes for sides on the site.

Posted in Einstein's Eyes, Did You Know, Raves

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Trinity Search Group - Executive Search Firm

We recently went live with the new site for Trinity Search Group. Principals Mike and Krista Kittelson have over 33 combined years of experience in executive search for the construction and real estate industries. They provide management search and consulting services, and have filled over 800 positions. Be sure to check out their many client and job candidate testimonials on the site.

Posted in Einstein's Eyes, Did You Know, Raves

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