Category Archives: Einstein's Eyes

Pandemics are great at disrupting the normal everyday life of the small business owners. But you know what else is great. Small business owners responses. Small business owners are responding and finding ways to have success during the pandemic.

Here is a video to show what we are seeing:

Just remember, often after time of great difficulty is the most innovative.
If you have any needs, please feel free to contact us sales@einsteinseyes.com or 972-997-8200.

Joe reviews the new SBA Paycheck Protection Program. Coronavirus Aid, Relief, and Economic Security (“CARES”) Act allows business to access resources to address challenges associated with COVID-19.  Specifically the forgiveable loans,Paycheck Protection, for payroll and overhead expenses.  Additional resources below for SBA Lenders in North Texas.

This situation is dynamic but this is the latest on what we are seeing as appropriate documents:

• Documentation verifying the number of full-time equivalent employees on payroll as well as the dollar amounts of payroll costs, covered mortgage interest payments, covered rent payments, and covered utilities:
  • Federal Tax Returns – 2019, if completed
  • Payroll Tax Reports
  • IRS Forms 941, 940, W-3, etc
  • Other Items as necessary
• Copy of Borrowing Authority and Affiliate Listing (if applicable):
  • Certificate of Incorporation/Formation filed with the state
  • Articles of Incorporation and By-Laws
  • Company Agreement
  • Partnership Agreement
  • Assumed Name Certificate filed with the county and state
  • Other Items as necessary

Banker Quote:

"Don't Panic.  We'll get through this. It will take a while"

Application Updated: SBAv2  (updated)
Application Updated: SBAv2  (updated again newer) but not fillable at this time.
Interim Final Rule: IFRN (page 8 explains how much you can borrow)
Reports SBA E-Trans Portal Down 4/6/2020
2nd Round Funding begins 4/27/2020. Some update guidelines to be a little more permissive with bankruptcies. Loans seem to be two year terms at 1%.

CHECK back for updates or contact your banker directly.

Feel free to send us any additional information at support@einsteinseyes.com or call us at 972-997-8200

Lastly, Collin Allred, the local US Rep, is encouraging those who are having difficult to contact him for help with Economic Injury Disaster Loans or Paycheck Protection Program - https://allred.house.gov/contact

Many of you readers may have experience with Google Adwords. You may have endeavored to even start an Adwords campaign on your own which is very alluring. Since with just a little keyword adding, ad pasting, and a Google login, you will have yourself a fully functioning Adwords Campaign. There it is, your ad is appearing to hundreds maybe thousands of visitors a day. You get started and are excited. You check it every day. You update some options. You even find out from a neighborhood kid how to explore keyword matching options. You are doing pretty well, but for some reason it never turns into business. Your attention starts to be come less then enthusiastic. Your inattentiveness morphs into neglect. More often than not, these campaigns fail. It is a story we hear frequently. There are a lot of different reasons why these campaigns fail.

Richardson Chamber of Commerce had its 58^th Annual Meeting. Among the highlights were the the keynote speaker Michael Tipsord, State Farm COO, who discussed State Farm's new expansion into Richardson. As part of the event, Dr. David Daniels, President of UT Dallas in Richardson was recognized as the 2014 Citizen of the Year. The Chamber also recognized its volunteers of the year, including Katie Patterson, Heather Lozano, Ginger Tonne, Martin Molloy, Alix Foster, Stan Bradshaw, Small Business Signarama’s Brian Head, and Kirk Wilson.

At Einstein's Eyes we continually research and analysis Google search engine activity for the benefit of our clients .Our SEO research previously shed light on the exact relevancy of title tags on site HTML development. We next reviewed, headline, meta description, and meta keywords. We compared these to the standard of titles below.