A great landing page is one that can keep the visitors' interest and at the same time, encourage them to create more interactions. But how would you know if your landing page is efficient? By looking at the bounce rate. As defined by Google Adword, the bounce rate is “the percentage of visits that go only one page before exiting a site.” Simply put, it is the ratio of visitors who landed on the page but leave without any further interaction. This rate measures the relevancy of your landing page to what your visitors are searching for.
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