Author Archives: Lucy Vo

A great landing page is one that can keep the visitors' interest and at the same time, encourage them to create more interactions. But how would you know if your landing page is efficient? By looking at the bounce rate. As defined by Google Adword, the bounce rate is “the percentage of visits that go only one page before exiting a site.” Simply put, it is the ratio of visitors who landed on the page but leave without any further interaction. This rate measures the relevancy of your landing page to what your visitors are searching for.

Well into the world of Web 2.0, most of us can claim an experience along the way that took us through a Learning Management System (LMS), a software application used to administer, track and maintain e-learning education and training programs. You typically register with the site, then sign up for online courses usually managed over the web without the intervention of live instructors. More and more colleges, universities and large corporations are using LMS websites to manage student and workforce class registration and payment, multi-media content presentation, test-taking, records-keeping and to monitor participation and performance. In fact, our data shows that the LMS industry has grown to over $1 billion, with 84% of LMS users representing businesses serving five to 100 employees.

When the Internet was invented in the 1980s, no one expected it to boom into a cultural phenomenon. Since its inception, many great and terrible things had been accomplished through the use or help of the Internet. With its far-reaching power, the Internet has been used in incredibly creative ways: marketing, raising social awareness, crowd-sourcing, and creating revolutions.

WordPress had been having some troubles with hackers recently because of a minor vulnerability in their security. This loophole allowed attackers access to WordPress blogs, database information, and password hashes. At Einstein's Eyes, our hosting clients also encountered this problem; we have troubleshot the issue to the vulnerability in WordPress' systems. Several other users also noticed the break security and WordPress has now resolved the issue in the new version, WordPress 3.5.1. If you still have problems with your account, however, please contact us at Einstein's Eyes and we'll work to resolve your issue.

In February, the Google giant released news of enhanced campaigns—a newer, better, easier way of advertising across the technological dimensions. Before, to show ads through mobile devices, tablets, or desktops, you would need to set up different campaigns to efficiently optimize Google Adwords. Now, after the implementation of enhanced campaigns, you can reach potential customers with the right ads based on their location, time of day, device type, and other contextual factors. This is all done without the cluttering of multiple campaigns. For example, before, a pizza company would need a separate ad campaign for people on desktops—these ads will link them to the ordering online landing page—and a separate campaign for people on smart-phones—these ads will have a call-to-order option extension with the mobile ads. After, however, with one single campaign, you can set reach out to people at home and on the go with the correct ads, site link, apps, or extensions.