Author Archives: Jett Pinckard

We’ve covered the top 10 unforgivable mistakes, now here are the top 10 must-haves for a successful business website.

1. An Effective Landing Page A landing page is your chance to make a good first impression on potential customers, and should be designed specifically to engage new visitors. It should provide an overview of the business and provide a clear call to action.

2. Intuitive Navigation Navigation is your chance to direct your customers and provide a clear path outlining your site’s content. Good navigation plays an important role in making it easy and simple for the visitor to move to the desired page and seek information or complete a transaction.