David Brown

About David Brown

Before Search Engine Optimization Can Start

There is a lot of talk about Search Engine Optimization (SEO) and there is an expectation that every website will be searchable by Google right away. I have heard SEO described as mysterious or voodoo-like. The simple truth is that before an SEO project can start, your web site has to be developed in a manner that is Search Engine Friendly (ready for SEO). There is no mystery or voodoo involved - as a matter of fact, Google tells you exactly what is needed for a Search Engine Friendly site and it is a good standard coding practice.

From Google's Search Engine Optimization Starter Guide, here are the six most important items that are required for your website to be built as Search Engine Friendly:

Posted in Einstein's Eyes, Did You Know, Techno Babble, Marketing | Tagged Best Practice, Coding Standards, SEO

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10 Factors to Consider When Selecting a Web Development Firm

1. Experience Find out if the firm or individual has experience producing sites similar to the one you are trying to create. Consider how long the firm has been in business and other services they provide. A more experienced firm will be more likely to deliver professional results.

2. References Portfolios are important, but make sure they have references related to those featured sites. Contact the references and ask questions.

Posted in Did You Know | Tagged Informational, Process, technology, Website design, Website Design Experience, Website Development

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It's just a Report

When developing applications, there is always a requirement to develop reports. And it seems that once everything is gathered and documented to develop the application itself, sometimes the report requirements are left until the end. After all, it's just a report, right? How hard can it be? But when it comes to reports, the devil is in the details. Here is the approach we use to make sure the client has everything they need:

Posted in Techno Babble | Tagged requirements

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So What's Difficult About Off-Shore Development Anyway?

Off-shore development projects can have a lot of appeal. Financially the rates are cheap, the technical resources appear well-trained and capable; and availability is immediate and abundant. The off-shore consulting firms in the US promise a fast turn around, well developed code and a high level of quality. It seems like the best of all worlds: "I can lower my employee overhead cost, I get a high-quality product for my customer and in the end better overall margins"; it's a hard deal to pass up.

Posted in Did You Know

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