We all know that the web experience has changed a great deal in the past ten years. Users are more sophisticated and expect to have their needs met. Competitors who may have inferior services can easily have a superior web site. Here are some of the major shifts - and what you can do to make sure your site measures up.
Old rule: The best designed sites dominate the market. New rule: A pretty site that isn't seen by anybody isn't worth a dime. Once upon a time, before Google was a verb, a good design was all you had to consider. But for years this has not been true. And a website that has great traffic and activity but is poorly designed is bound to be a disappointment. In the current business environment, a comprehensive web solution is critical.