Is Social Media a Viable B2B Strategic Option? Considering all the “hubbub” over social media in the past few years, why aren’t more business-to-business companies using social media to promote and expand their businesses? The fact is, many of them are – but many more still hesitate at the thought. As a full-service web design and development company serving Dallas business owners for more than 10 years, Einstein’s Eyes offers the following observations and general counsel:
We’ve covered the top 10 unforgivable mistakes, now here are the top 10 must-haves for a successful business website.
1. An Effective Landing Page A landing page is your chance to make a good first impression on potential customers, and should be designed specifically to engage new visitors. It should provide an overview of the business and provide a clear call to action.
2. Intuitive Navigation Navigation is your chance to direct your customers and provide a clear path outlining your site’s content. Good navigation plays an important role in making it easy and simple for the visitor to move to the desired page and seek information or complete a transaction.