Enhanced Campaigns: Google's Next Big Move

In February, the Google giant released news of enhanced campaigns—a newer, better, easier way of advertising across the technological dimensions. Before, to show ads through mobile devices, tablets, or desktops, you would need to set up different campaigns to efficiently optimize Google Adwords. Now, after the implementation of enhanced campaigns, you can reach potential customers with the right ads based on their location, time of day, device type, and other contextual factors. This is all done without the cluttering of multiple campaigns. For example, before, a pizza company would need a separate ad campaign for people on desktops—these ads will link them to the ordering online landing page—and a separate campaign for people on smart-phones—these ads will have a call-to-order option extension with the mobile ads. After, however, with one single campaign, you can set reach out to people at home and on the go with the correct ads, site link, apps, or extensions.

Posted in Einstein's Eyes, Did You Know, Marketing, Industry News | Tagged Adwords, Einstein's Eyes, PPC, SEO

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Welcome to the Einstein's Eyes Blog

Welcome to the Einstein's Eyes Blog (Blogstein's Eyes)!

We would like to thank you for your interest, and to let you know what you can expect in our coming articles.  Being professionals in the web development industry, we would like to share some of our knowledge and experience with the community that has helped us grow and prosper.  We will be posting regular articles about every aspect of web development; from the code, to marketing and Search Engine Optimization (SEO).

So come back again, bring your morning coffee and join us in our pursuit of excellence on the web!

New articles will be starting on Friday, March 12th, 2010!

Posted in Einstein's Eyes | Tagged Einstein's Eyes, SEO, technology, web development, welcome

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