Much has been made about online marketing. We have seen some online clients implemented amazing marketing. And since digital marketing is projected to get to the 80 billion dollars a year before the end of the decade, it is not going away anytime soon. So why not set up your own online marketing? A full scale online campaign can be daunting and expensive. But it does not have to be. These tips are meant to be a start.

  1. The first and most important tip we give clients is to know your Goals. Obviously everybody says generate more leads/sales/visitors. Specific goals tend to go further. What fits your business better, 1,000 leads/month or 25 leads/month.

  2. Update your website, analytics, marketing, blog, facebook, google account, etc to help measure these goals. Non measurable goals are no better than day dreams. Set up the system, drive the experts, and get this right.

  3. Promote the winners, discard the losers. If a new blog post gets you 100 visits and a new facebook post gets you 1,000 visits and 20 sales. Know that all things being equal a facebook post is more important.

  4. Don't be afraid to experiment. Marketing rarely stands still. You have to find ways to try new campaign variations or types. Be aware of the set it and forget it mentality. You should always be working for improvement.

  5. Lastly, reset your goals. Frequently you exceed your original goals or you find different avenues for success. Sometimes the success online surprises even experienced professionals like us. So don't be afraid to revise and revisit.

Note: This assumes you already have a website that is aligned with your needs and is up-to-date. If you should want some help doing amazing marketing don't hesitate to contact us at 800-985-1006 or sales@einsteinseyes.com

Joe Costantino

Posted by Joe Costantino

About Joe Costantino

In 1999, Joe founded Einstein’s Eyes, providing internet marketing solutions for small to medium sized businesses throughout Dallas/Fort Worth. The company’s services include website development, e-commerce, online marketing, and content development.

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This entry was posted in Marketing, Web Marketing and tagged Google, SEO.