Five Online Marketing Tips

Much has been made about online marketing. We have seen some online clients implemented amazing marketing. And since digital marketing is projected to get to the 80 billion dollars a year before the end of the decade, it is not going away anytime soon. So why not set up your own online marketing? A full scale online campaign can be daunting and expensive. But it does not have to be. These tips are meant to be a start.

  1. The first and most important tip we give clients is to know your Goals. Obviously everybody says generate more leads/sales/visitors. Specific goals tend to go further. What fits your business better, 1,000 leads/month or 25 leads/month.

  2. Update your website, analytics, marketing, blog, facebook, google account, etc to help measure these goals. Non measurable goals are no better than day dreams. Set up the system, drive the experts, and get this right.

  3. Promote the winners, discard the losers. If a new blog post gets you 100 visits and a new facebook post gets you 1,000 visits and 20 sales. Know that all things being equal a facebook post is more important.

  4. Don't be afraid to experiment. Marketing rarely stands still. You have to find ways to try new campaign variations or types. Be aware of the set it and forget it mentality. You should always be working for improvement.

  5. Lastly, reset your goals. Frequently you exceed your original goals or you find different avenues for success. Sometimes the success online surprises even experienced professionals like us. So don't be afraid to revise and revisit.

Note: This assumes you already have a website that is aligned with your needs and is up-to-date. If you should want some help doing amazing marketing don't hesitate to contact us at 800-985-1006 or sales@einsteinseyes.com

Posted in Marketing, Web Marketing | Tagged Google, SEO

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Although, we love online marketing. We do recognize their are some problems from time to time. If you have any of these with your marketing, they really ought to be addressed.

First the neglected platform. This happens frequently with customers. They are super enthusiastic about their blog, Facebook, or newsletter and use the heck out of it. But then real life starts to settle in and needs change. You total forgot about – the blog, social media engagement, etc. You might not even have the login anymore. The solution to this problem is fairly difficult. Typically you can focus on internal responsibilities and systems. This might be impossible if you don’t have any marketing support internally. You can’t really expect somebody whose responsibility are sales or operations to stop what they are doing and write an article or drive the marketing process. So the solution if you have an internal point person is make them responsible. If you don’t you might want to engage an external editor or writer. All these tools can work and really thrive if done consistently. I can never recall an instance where a barrage and then neglected marketing technique had any benefit. It just waste your precious marketing time.

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Sin #1: Failing to grasp what searchers are actually looking for. Frequently, terms used internally have no bearing on what people search for. Be careful of abbreviate terms and company nomenclature. It is best to mine the front end, those who talk directly with the customer. That makes it easier to avoid this mistake. What do customers ask for? What benefit appeals to them?

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Three simple steps for your new year's online marketing

A lot has been made about online marketing and services. A full scale online campaign can be daunting and expensive. But it is important to start somewhere. Just like that original website you put up that was just a place holder, it is important to just start the process. These tips are not meant to be expensive or costly but the start of a habit. Just like you can't run that marathon right off. You cannot expect hyper engagement right off.

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