Although, we love online marketing. We do recognize their are some problems from time to time. If you have any of these with your marketing, they really ought to be addressed.
First the neglected platform. This happens frequently with customers. They are super enthusiastic about their blog, Facebook, or newsletter and use the heck out of it. But then real life starts to settle in and needs change. You total forgot about – the blog, social media engagement, etc. You might not even have the login anymore. The solution to this problem is fairly difficult. Typically you can focus on internal responsibilities and systems. This might be impossible if you don’t have any marketing support internally. You can’t really expect somebody whose responsibility are sales or operations to stop what they are doing and write an article or drive the marketing process. So the solution if you have an internal point person is make them responsible. If you don’t you might want to engage an external editor or writer. All these tools can work and really thrive if done consistently. I can never recall an instance where a barrage and then neglected marketing technique had any benefit. It just waste your precious marketing time.