Let’s face it
For some time now web developers have relied on a hand full of “web-safe” fonts for dealing with text on their sites before giving up and using an image to satisfy a design requirement. Recently however I’ve been hearing more and more about using the css attribute font-face to help break down some of these barriers.
The idea behind the font-face attribute is to load the font definition into the browser at run time to allow the developer access to a font family they have created themselves or one that is available to them via the web. Let’s see how it looks in practice shall we?
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Ah, PowerPoint. Love it or hate it, it is here to stay. Sadly, we’ve all experienced bad presentations.
Here are some common mistakes and how to avoid them:
- Focusing on the slides instead of the speech. I think the reason there are so many bad presentations is simple: it is supposed to be a speaking tool, but we almost always create the slides in silence. This means we try to cram a lot of information into the slides themselves. It is tempting to want a good presentation to stand on its own, but this is a mistake – the presentation should be a supplement to a speaker. The speaker is the one who should convey all the important information. So instead of sitting alone at your computer to create your slides, grab a colleague and outline the points you want to cover in your presentation. Then think about what you could do on the slides to reinforce the important points. Are there images that can enhance your message?
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It is tempting sometimes, to mistake your web site for a soapbox. But the best sites keep their users in mind – and give them what they expect to see.
It is easy to identify what YOU think should be on a site, but take a moment and consider your target audience. If you get them to come to your site, you will have just a few seconds to convince them it is worth exploring (and that they want to do business with you). What kind of information do they need or expect in order to do make a decision or complete a transaction? Are you providing it? Read more…
In today’s competitive marketplace, creating an internet marketing plan is vital to a small business’ long-term competitive success. Implementing an internet marketing strategy can increase your name and brand recognition locally and it can greatly expand your sales reach. Once you have a business plan or vision, creating a web strategy is not difficult or expensive to do.
Here are a few ideas to help you get started:
- Identify your objectives: Establish your goals. What is your target market? Should you keep existing clients in mind? Establish a budget.
- Your Competition: Understand who you are in competition with. How are you different? How are they similar?
- Highlight your Difference: What are the reasons your customers buy your products or hire you to provide a service? How does that differ from your competition?
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The effects and cost of Spam are never easy to encapsulate, but Spam can be a huge problem for a small business. Spam is more then a nuisance – it affects our most critical business communication tool and also costs the following:
Loss of Productivity: The first indicator of a Spam problem is loss of productivity. If returning to work after a long weekend causes a lot of pain because of the emails you have to sort through, chances are you have a Spam problem. The average employee can spend the better part of a full day per month sorting through Spam on an unfiltered system – and possibly losing legitimate emails, which wastes even more time. Read more…
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