Common Online Marketing Problems

Although, we love online marketing. We do recognize their are some problems from time to time. If you have any of these with your marketing, they really ought to be addressed.

First the neglected platform. This happens frequently with customers. They are super enthusiastic about their blog, Facebook, or newsletter and use the heck out of it. But then real life starts to settle in and needs change. You total forgot about – the blog, social media engagement, etc. You might not even have the login anymore. The solution to this problem is fairly difficult. Typically you can focus on internal responsibilities and systems. This might be impossible if you don’t have any marketing support internally. You can’t really expect somebody whose responsibility are sales or operations to stop what they are doing and write an article or drive the marketing process. So the solution if you have an internal point person is make them responsible. If you don’t you might want to engage an external editor or writer. All these tools can work and really thrive if done consistently. I can never recall an instance where a barrage and then neglected marketing technique had any benefit. It just waste your precious marketing time.

Posted in Marketing, Content Development

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Why Online Adwords Management?

Many of you readers may have experience with Google Adwords. You may have endeavored to even start an Adwords campaign on your own which is very alluring. Since with just a little keyword adding, ad pasting, and a Google login, you will have yourself a fully functioning Adwords Campaign. There it is, your ad is appearing to hundreds maybe thousands of visitors a day. You get started and are excited. You check it every day. You update some options. You even find out from a neighborhood kid how to explore keyword matching options. You are doing pretty well, but for some reason it never turns into business. Your attention starts to be come less then enthusiastic. Your inattentiveness morphs into neglect. More often than not, these campaigns fail. It is a story we hear frequently. There are a lot of different reasons why these campaigns fail.

Posted in Einstein's Eyes, Marketing, Content Development, Web Marketing

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Flash in Memorial

My recollection of flash, it was one of the first wonder tools of the internet. As a developer in the late nineties the internet in general struggled to be as dynamic as desktop software or other traditional mediums. So when flash showed up, it all changed. Interface could be created to improve usability. Games could be great. Ads could be attention getting, dynamic, and fun. Artist like Odd Todd created art based exclusively on this format. This was all new.

Posted in Industry News, Web Marketing

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Seven Deadly Sins of Keyword Selection

The word typed in to find information on a search engine is called a “keyword.” Keyword selection is the process of selecting the right ones for your campaign. With fifteen years in business and scores of online marketing clients we have been exposed to our fair share of keyword sins. Here are some of the most common mistakes we see.

Sin #1: Failing to grasp what searchers are actually looking for. Frequently, terms used internally have no bearing on what people search for. Be careful of abbreviate terms and company nomenclature. It is best to mine the front end, those who talk directly with the customer. That makes it easier to avoid this mistake. What do customers ask for? What benefit appeals to them?

Posted in Marketing, Website Design

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Richardson Chamber of Commerce 58th Annual Meeting

Richardson Chamber of Commerce had its 58th Annual Meeting. Among the highlights were the the keynote speaker Michael Tipsord, State Farm COO, who discussed State Farm's new expansion into Richardson. As part of the event, Dr. David Daniels, President of UT Dallas in Richardson was recognized as the 2014 Citizen of the Year. The Chamber also recognized its volunteers of the year, including Katie Patterson, Heather Lozano, Ginger Tonne, Martin Molloy, Alix Foster, Stan Bradshaw, Small Business Signarama’s Brian Head, and Kirk Wilson.

Posted in Einstein's Eyes, Industry News

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